The PeerPod™ network of Interchangeable Master Channels (IMCs) is a uniform and coherent network with hundreds of product and service master channels or "pods". Every vertical channel incorporates the word "pod" in the name of a relevant master channel. A prominent feature is that the level two master channels coincide with the natural language (generic) equivalents of everyday commercial products and services.
PeerPod has more than twice the number of channel classifications used by the yellow page industry to measure consumer usage. Internet users can immediately connect to local merchants with a single click from an appropriate brand and location channel.
For advertising purposes, the word “interchangeable” means hundreds of everyday product and service consumer channels in thousands of “location” channels in a network of natural language "pods" that can simultaneously accommodate almost every conceivable American and foreign brand.
The PeerPod network of dot-com master channels is sufficient in number to accommodate almost every conceivable brand name product or service. This occurs because the stand alone master channels have the ability to create an almost infinite number of product and service "brand channels" and location specific “place channels” that identify and connect anonymous local merchants to the brand name products or services that they provide. PeerPod thereby accommodates indefinite numbers of brand name channels, all at the same time through redirection.
Local vendors in communities anywhere in the world have access to PeerPod. Otherwise invisible merchants in any state, province, city, village, zip code or postal code anywhere on earth can advertise their own brand name products or services by “peering” or “pairing” their own web identities with the world’s most popular brands.
The PeerPod process described in the illustrations on the right of this page applies to hundreds of product and service classifications and most of the world's most prominent brands.
In summary, PeerPod is a universal online advertising tool in that each and every channel not only perfectly connects with the public Internet, but every one of the dot-com master channels creates by default indefinite numbers of brand channels and location channels.
Each and every stand alone master channel perfectly connects with the public Internet. PeerPod thereby opens up entire new vistas for retail Internet advertising precisely because the scope and variety of the PeerPod network is such that otherwise unknown merchants with brand name items, anywhere on earth, are suddenly accessible by legally “peering” or “pairing” themselves on the Internet with famous brands.
